Words are an integral part of the Firefox experience. They help people accomplish tasks and navigate the web. They also create trust, inspire confidence, and build a relationship between product and people. Language also creates cohesion across the product experience.
Whether someone uses our desktop and mobile browsers, or stand-alone apps like VPN, what we write should sound like it’s coming from the same company. Badly written content can leave users confused and contributes to a disjointed, poor-quality experience. To position Firefox as the trusted guide to the better web, our product copy must be crafted with care.
Use these guidelines to create crisp, clear, and brand-aligned content for Firefox products.